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Ulta Beauty Pilots Digital In-Store Sampling with SOS

Smart vending machines will be located inside 10 stores across the US.

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By: Christine Esposito

Editor-in-Chief

Boston-based SOS, the female-founded company behind wellness on-the-go smart vending machines, says it is ushering in a new era of in-store product discovery through its new partnership with Ulta Beauty.  The beauty retailer is piloting a digital in-store advertising program to “deepen customer engagement and drive growth for brand partners,” according to SOS. The new SOS vending machine units will be installed in Ulta Beauty locations across 10 cities in New York, Massachusetts, Florida, Cal...

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